Workshops

KERN CENTER EDUCATIONAL WORKSHOPS

MCSC offers workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.


SBA 8(a) Certification Presentation

Presenter: Thomas Scheu, SBA Business Opportunity Specialist

April 2, 2024

10:00-11:00am via Zoom

Join MCSC Kern Women's Business Center Director Norma Dunn and Thomas Scheu, Business Opportunity Specialist, from the SBA Fresno District Office as they discuss the value of the SBA  8a Certification and its components.

The 8(a) program is a nine-year business development program that provides business training, counseling, marketing, and technical assistance to small businesses that have been certified.

Instructions: 

You will receive an email with the webinar link after registration.


Soñando y Empezando PM

Presentador: Ana Soriano

Cada martes 2 de abril - 18 de junio, 2024

5:30-8:30pm via Zoom

Está diseñado para cualquier persona que sea/o aspire a ser propietario de un negocio. Este curso te enseñará los principios fundamentales de operar, administrar y hacer crecer su propio negocio.

  •  Estructura empresarial y legalidad

  •  Seguros e Impuestos

  •  Mercadotecnia

  •  Gestión de Recursos Humanos

  •  Contabilidad y Fundamentos financieros

  •  Estructura de ventas y precios

  •  Desarrollar un plan de negocios


Grow with Google: Make Better Business Decisions with Analytics

Presenter: Regina Martinez

April 4, 2024

11:00am-12:00pm via Zoom

Learn best practices and analyze trends about how customers engage with your business online, then

turn these insights into well-informed, actionable decisions.

In this session we’ll cover:

  • An introduction to Google Analytics

  • Creating and understanding reports

  • Making goals

  • Using Analytics with other Google tools


WOSB (Women Owned Small Business) Workshop

Presenter: Angela Watson, Golden State APEX Accelerator

April 9, 2024

10:00-11:00am via Zoom

Join Kern Women's Business Center Director Norma Dunn and Angela Watson with Golden State P-TAC, as they discuss the value of the SBA Women-Owned Small Business (WOSB) Certification and its components.

You will learn the "why" and "how" of this certification.