Verizon Small Business Digital Ready Program

• Complete 2 Courses to be eligible for exclusive $10,000 Grant Opportunities

• Registration is free and Courses are self-paced

• Every Registration with completion of 1 quick video (any length) helps support MCSC Women's Business Center

• También disponible en español.

Sign Up Here: Register Now

WORKSHOPS

MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.

Paving the Road to Success with Caltrans: 5. Know Your Small Business Resources

Presented by: Richard Myerscough

Join us for “Know Your Small Business Resources” the fifth presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.

• Assess and determine your firms Goal(s).

• Learn how to provide goods and services to Caltrans.

• Identify resources inside and outside of Caltrans, after certification.

• Free resources available from Caltrans partners.

Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.

Wednesday, June 25

12:00-1:00pm via Zoom

Aprende a Hacer Publicidad Visual para tu Emprendimiento con Canva

Instructor: Marissa Hernandez

¿Eres emprendedor y quieres que tu negocio se vea profesional sin gastar mucho?
Entonces este curso es para ti.

Te invito a una clase práctica de donde aprenderás a usar Canva, una herramienta gratuita y fácil de usar, ideal para crear diseños increíbles para tu negocio: publicaciones para redes sociales, flyers, logos, menús, tarjetas y mucho más.

• No necesitas experiencia

•  Diseños listos en minutos

•  Perfecto para promover tu marca y atraer más clientes

Instructions: 

El enlace de zoom se enviará después del registro.

viernes 27 de junio

9:00-10:30am por Zoom

Market Research Toolkit: The Why and How for Business Growth

Presented by: Andrea LaRosa

If you're a small business owner, chances are you’ve been told to “know your audience” more times than you can count. But what does that actually mean—and how do you do it without hiring a pricey research firm or getting lost in a sea of spreadsheets?

In this power-packed 90-minute workshop, we’re breaking down the why and the how of market research so you can confidently make business decisions that lead to real growth. Whether you run a boutique shop downtown, sell hand-poured candles at pop-ups, or offer services like photography, fitness, or coaching, this session is your shortcut to understanding who your ideal customer is, what they actually want, and how to speak their language.

You’ll learn how to:

• Identify your true target market (spoiler: it's not “everyone”)

• Tap into local data without fancy tools

• Gather insights through surveys, interviews, and community feedback

• Spy (ethically!) on your competitors and what’s working for them

• Use your research to shape better marketing, product development, and service delivery

Perfect for product- or service-based business owners, side hustlers, and anyone looking to level up their strategy with clarity and intention.

*Recording for this workshop will be sent to attendees only*

Instructions: 

Zoom Link Sent After Registration

Tuesday, July 1

10:30am-12:00pm via Zoom

Monterey WBC provides one-on-one no cost small business consulting. With an elite team of consultants with expertise in marketing, organizational development, finance, management, etc. Small business consulting is offered as an individual service, or supplementary to our entrepreneurial training courses. Consulting is available in English and Spanish.

Monterey WBC offers “Explore, Design, & Launch” - small business training program for startup entrepreneurs and existing small business owners. This course will equip you with the necessary knowledge, tools, and resources needed to start and/or grow your business. The outcomes of these courses are a tangible business plan and fine-tuned business pitch. “Empezando” is our Spanish equivalent.

Interested in keeping up-to-date with our Monterey WBC expansion, small business training, and free webinars? Sign-up for our weekly newsletter.