Workshops

WORKSHOPS

MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.


Food Vendors Start-Up course, Part 4

Good Plan = Great Business! Behind the Scenes of Successful Start-Ups

Presented by: Paul Swigger

A little planning goes a long way, but SOLID planning goes the distance. Knowing what you will need before you start sets your business up for success.

  • What supplies and equipment will you need to get started?

  • Details for sourcing your ingredients

  • Hiring staff and inventory management


Instructions: 

Zoom Link Sent After Registration


Tuesday, February 11, 2025, 8:30-10:00am via Zoom


Budgeting Like a Boss: Small Business Strategies

Presented by: Ali DeRoche

Join Ali from Benevolent Bookkeeping and learn all about the importance of budgeting for a small business.

Tuesday, February 11, 2025 , 10:30am-12:00pm via Zoom


¿Quieres emprender un negocio casero?

Presentador: Gabe Quiroz

¿Vendes productos o servicios desde tu casa? 

 

Ejemplos:

  • Cocinar/hornear para otros

  • Un carrito de comida

  • Un camión de comida

  • Vender comida o productos en ferias

  • Cuidado de niños

  • Jardinería/Paisajismo

  • Artesanía, coser o tejer

  • Cortar pello

  • Pintar uñas 

 

Esta es una pequeña empresa y una oportunidad de ganar ingresos adicionales. Permítanos ayudarte a hacerlo crecer.

 

Únete a nuestro taller presencial y gratuito.

martes, 18 de febrero

5:00-6:30pm

Gonzalez Adult School

Instructions: 

Este evento es presencial.

El Centro de Negocios para Mujeres (Women's Business Center) ofrece capacitación y apoyo a personas interesadas en iniciar o hacer crecer pequeñas empresas.

¡Todos nuestros servicios se ofrecen sin costo alguno!

¿Preguntas? Ponte en contacto con nosotros

(805)234-9083

julia@mcscorp.org


How to File Taxes for Various Business Structures

Presented by: Brian Burgess, CPA

Are you ready to file your business taxes for 2024? Join Brian Burgess CPA, to learn about tax filing practices for common business structures. Follow along while he breaks down the process for:

  • Sole Proprietorships

  • LLC’s

  • Partnerships

  • S-Corps

Tuesday, February 18, 5:00-6:00pm via Zoom


Instructions: 

Zoom Link Sent After Registration


Master the Digital Realm: Website Design for Small Businesses

Presented by: Jose Guadarrama


Having a website can be crucial for small business success. This workshop will walk you through building your site with instructions for:

·  Using Wix: Design a custom website tailored to your brand and business goals.

·  Content Optimization: Organize and optimize content for improved user experience and SEO.

·  Functionality: Ensure seamless functionality, including mobile responsiveness and essential integrations.

·  Next Steps/Marketing the website and How: Provide guidance on hosting, launching, and maintaining your site, with actionable steps to enhance your digital marketing strategy.


February 19, 2025, 8:30-10:00am via Zoom


EMPEZAR O CRECER su negocio de cuidado infantil en el hogar

Presentador: Marissa Hernandez

Curso de 5 sesiones.

Talleres enfocados en el cuidado infantil

  • Permisos, Licencias, Reglamentos

  • Mejores prácticas para pequeñas empresas

  • Anuncios de marketing; publicidad

  • Contabilidad & Impuestos

  • Redes sociales

  • …y más! 

Se repite cada miércoles, 02/19/25-03/19/25, 5:30-7:30pm por Zoom


Cómo Crear Un Sitio Web Para Su Pequeño Negocio

Presentador: Jose Guadarrama

Un sitio web es esencial para el éxito de un pequeño negocio.

Este taller le enseñará cómo:

  • Crear un sitio web personalizado adaptado a su marca y a sus objetivos empresariales

  • Organizar y optimizar el contenido para mejorar la experiencia del usuario y la optimización en motores de búsqueda (SEO por sus siglas en inglés)

  • Garantizar una funcionalidad perfecta

  • Mantener su sitio web y mejorar su estrategia de marketing digital

 

Instructions: 

El enlace de Zoom se enviará después del registro.

Jueves, 20 de febrero, 8:30-10:00am por Zoom


Bookkeeping Made Easy: Keep Calm & Get Organized

Presented by: Ali DeRoche

What is Bookkeeping?
Is it accounting, tax preparation, or financial organization? The answer is YES. Find out how bookkeeping ties all these elements together to keep your business on track.

Why Should You Care?
Organized finances offer clear advantages—improve your financial accuracy, make informed business decisions, and get ready for tax season with ease.

Take Action: 7 Steps to Success
Learn seven actionable steps for effective bookkeeping, including how to properly pay yourself!

Methods + Software Comparison
We'll break down popular bookkeeping methods and software options to help you choose the best solution for your business


Friday, February 21

12:00-1:30pm via Zoom


Paving the Road to Success 1: Introduction for the Small Business Program

Presented by: Richard Myerscough, Caltrans

Join us for an enlightening session presented by Richard Myerscough, Caltrans District 5 District Small Business Liaison. Richard will offer invaluable insights into the Caltrans Small Business Program, guiding you through:

  • Program Overview: What is the Caltrans Small Business Program, and how can it benefit your business?

  • Certification Know-How: Learn about the range of business certifications that Caltrans recognizes, making your firm more competitive for state contracts.

  • Community Resources: Find out about the resources available to both emerging and established businesses to optimize your relationship with Caltrans.

Don’t miss this opportunity to get your questions answered in a live Q&A.

Equip your business with the knowledge and tools needed to become certified!

Wednesday, Feb. 26, 2025, 12:00-1:00pm via Zoom


Conceptos Básicos de Marketing para Pequeños Negocios

Presented by: Marissa Hernandez

¿Estás listo para hacer crecer tu negocio, pero no sabes cómo atraer más clientes? Únete a nuestro taller "Conceptos Básicos de Marketing para Pequeños Negocios", un curso práctico y dinámico diseñado para emprendedores con poca o ninguna experiencia en marketing. Aprenderás estrategias simples y económicas para promocionar tus productos o servicios, conectar con tu comunidad y aumentar tus ventas. Ya sea que tengas una tienda pequeña, ofrezcas servicios o vendas productos hechos a mano, este taller te dará las herramientas y la confianza para llevar tu negocio al siguiente nivel.

Vamos a cubrir:

  • ¿Qué es el marketing?

  • ¿Por qué es importante el marketing?

  • Conociendo a tu cliente

  • Creando un plan de marketing simple

  • Usando las redes sociales para marketing

  • Canva (una aplicación gratuita para diseñar gráficos de marketing)

 

viernes 7 de marzo 

5:00pm - 6:30pm

Location: Virtual por Zoom

Instructions: 

El enlace de Zoom se enviará después del registro.


How to Use AI for Social Media

Presented by: Andrea LaRosa

Discover how artificial intelligence can revolutionize your social media strategy. From content creation to audience engagement, this workshop will teach you the best AI tools and techniques to save time, boost creativity, and grow your online presence. Perfect for beginners and seasoned social media pros alike!

What You'll Learn:

  • AI-Powered Content Creation: Use tools like ChatGPT to craft engaging captions, create content calendars, and brainstorm viral post ideas with ease.

  • Audience Engagement Made Simple: Discover how AI can analyze audience behavior and recommend the best times and strategies to post for maximum impact.

  • Visual Content and Editing with AI: Explore AI tools for creating eye-catching graphics, videos, and reels to elevate your brand’s aesthetic.

Tuesday, March 25

9:00-10:30am via Zoom


AI Tools & Techniques for Marketers

Presented by: Andrea LaRosa

Learn how to harness the power of AI to transform your marketing efforts. This workshop covers AI-driven tools and insights to optimize campaigns, personalize customer experiences, and streamline your workflow. Walk away with actionable strategies to stay ahead in the ever-evolving marketing landscape.

What You'll Learn:

  • Crafting Marketing Campaigns with AI: Use ChatGPT prompts to generate ad copy, email campaigns, and creative slogans tailored to your audience.

  • AI for Customer Insights: Learn how AI tools can analyze customer data and behavior to deliver hyper-personalized marketing strategies.

  • Streamlining Marketing Workflows: Explore automation tools powered by AI to save time on repetitive tasks like scheduling, tracking performance, and reporting.

Tuesday, April 15

9:00-10:30am via Zoom


Instructions: 

Zoom Link Sent After Registration


Monterey WBC provides one-on-one no cost small business consulting. With an elite team of consultants with expertise in marketing, organizational development, finance, management, etc. Small business consulting is offered as an individual service, or supplementary to our entrepreneurial training courses. Consulting is available in English and Spanish.

Monterey WBC offers “Explore, Design, & Launch” - small business training program for startup entrepreneurs and existing small business owners. This course will equip you with the necessary knowledge, tools, and resources needed to start and/or grow your business. The outcomes of these courses are a tangible business plan and fine-tuned business pitch. “Empezando” is our Spanish equivalent.

Interested in keeping up-to-date with our Monterey WBC expansion, small business training, and free webinars? Sign-up for our weekly newsletter.

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