EDUCATIONAL CLASSES
Verizon Small Business Digital Ready Program
Complete 2 Courses to be eligible for exclusive $10,000 Grant Opportunities
Registration is free and Courses are self-paced
Every Registration with completion of 1 quick video (any length) helps support MCSC Women's Business Center
También disponible en español.
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EDUCATIONAL WORKSHOPS
MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.
Paving the Road to Success with Caltrans 6: How to Make Your Certification Work for You
Presented by: Richard Myerscough, Caltrans
Join us for “How to Make Your Certification Work for You” the sixth presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Utilizing Caltrans resources for your certification needs.
Goals and benefits of certification.
Cal eProcure, California’s government marketplace.
How to network and navigate through Contractors Corner.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
Wednesday, July 23
12:00-1:00pm via Zoom
How to Use AI for Social Media
Presented by: Andrea LaRosa
Discover how artificial intelligence can revolutionize your social media strategy. From content creation to audience engagement, this workshop will teach you the best AI tools and techniques to save time, boost creativity, and grow your online presence. Perfect for beginners and seasoned social media pros alike!
What You'll Learn:
AI-Powered Content Creation: Use tools like ChatGPT to craft engaging captions, create content calendars, and brainstorm viral post ideas with ease.
Audience Engagement Made Simple: Discover how AI can analyze audience behavior and recommend the best times and strategies to post for maximum impact.
Visual Content and Editing with AI: Explore AI tools for creating eye-catching graphics, videos, and reels to elevate your brand’s aesthetic.
Wednesday, July 30
9:00-10:30am via Zoom
Legitimize Your Side Hustle
Presented by: Stacey Aragon
Are you balancing a passion project alongside your day job? In this workshop, you’ll learn how to turn your side hustle into a legitimate business with a clear roadmap and actionable steps.
Key Takeaways:
Why turning your passion into a business could be your best move—and what it takes to succeed.
When to take the leap from side hustle to business, and how to recognize the right time.
How to legalize and formalize your business for long-term growth.
Who is this workshop for?
Has your side hustle earned some money?
If so, you are ready to legitimize! Sign up for this workshop to begin a successful entrepreneurial journey!
Tuesday, August 5
12:00-1:00pm via Zoom
QuickBooks for Small Businesses
Presented by: Ali DeRoche
Are you new to Quickbooks or deciding what accounting software is the right fit for your business? This is the class for you!
Choosing the right QB Software
Navigating QuickBooks Online
Setting up your company
Intro workflows - Adding customers, vendors and transactions
Wednesday, August 6
10:30am-12:00pm via Zoom
Ordena Tus Finanzas de Forma Simple - Taller para Emprendedores
Instructor: Marissa Hernandez
Aprende a organizar y mantener los registros de tu negocio de forma sencilla y efectiva. En este taller descubrirás cómo llevar el control de tus ingresos y gastos, guardar recibos, preparar tu información para impuestos y elegir el sistema que más te convenga. Ideal para emprendedores que desean tener sus cuentas claras y su negocio en orden.
Instructions:
El enlace de zoom se enviará después del registro.
martes 12 de agosto
9:00-10:30am por Zoom
Construyendo Éxito Financiero Para Pequeños Negocios
Instructor: Cecy Toro, Working Solutions CDFI
¿Quieres que tu negocio crezca y genere más ingresos?
Entonces, este taller es para ti. Conéctate con recursos clave que te ayudarán a preparar tu negocio para prosperar y acceder a capital.
En este taller cubriremos:
• ¿Qué es un préstamo de negocio?
• Cómo prepararte para solicitar un préstamo exitosamente
Working Solutions CDFI se especializa en financiamiento para negocios que están listos para comenzar o crecer, incluyendo aquellos que aún no generan ingresos o tienen menos de un año operando.
¡Regístrate y da el siguiente paso hacia el éxito financiero de tu negocio!
Instructions:
El enlace de zoom se enviará después del registro.
martes 12 de agosto
4:00-5:00pm por Zoom
Paving the Road to Success with Caltrans 7: Disadvantaged Business Enterprise (DBE) Certification Overview
Presented by: Richard Myerscough
Join us for “Disadvantaged Business Enterprise (DBE) Certification Overview” the seventh presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Disadvantaged Business Enterprise (DBE) Program Overview.
Benefits of Certification.
California Unified Certification Program (CUCP).
Eligibility Requirements.
Applying for DBE Certification.
FAQs and Resources.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
Wednesday, August 27
12:00-1:00pm via Zoom
AI Tools and Techniques for Marketing
Presented by: Andrea LaRosa
Learn how to harness the power of AI to transform your marketing efforts. This workshop covers AI-driven tools and insights to optimize campaigns, personalize customer experiences, and streamline your workflow. Walk away with actionable strategies to stay ahead in the ever-evolving marketing landscape.
What You'll Learn:
Crafting Marketing Campaigns with AI: Use ChatGPT prompts to generate ad copy, email campaigns, and creative slogans tailored to your audience.
AI for Customer Insights: Learn how AI tools can analyze customer data and behavior to deliver hyper-personalized marketing strategies.
Streamlining Marketing Workflows: Explore automation tools powered by AI to save time on repetitive tasks like scheduling, tracking performance, and reporting.
*Recording will only be sent to live attendees of this event.
Monday, September 15
9:00-10:30am via Zoom
Part 1: Make Your Holiday Sparkle with Intro to Social Media Platforms & Holiday Strategies
Presented by: Andrea LaRosa
In this first session, you’ll learn how to navigate the vast world of social media and identify the platforms that best suit your small business. We’ll cover essential strategies for increasing foot traffic and leveraging the holiday season to boost your brand’s visibility.
What to expect:
A brief intro to Facebook, Instagram, TikTok, YouTube, and LinkedIn
How to choose the right platform(s) for your business
Using social media to drive more foot traffic to your business
The power of holiday giveaways and why they work
Wednesday, October 8
10:30am-12:00pm via Zoom
Part 2: How to Run Effective Holiday Giveaways & Campaigns through Social Media Platforms
Presented by: Andrea LaRosa
In part two, we’ll dive deeper into the specific strategies for running successful holiday giveaways and campaigns tailored to each social media platform. Learn how to maximize engagement and drive sales during the holiday season by crafting campaigns that captivate your audience.
What to expect:
How to run effective holiday giveaways on Facebook, Instagram, TikTok, YouTube, and LinkedIn
Best practices for creating platform-specific holiday campaigns
Tips for boosting engagement and growing your audience
Real-world examples of successful holiday campaigns
Wednesday, November 5
10:30am-12:00pm via Zoom
Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Call MCSC Program Director at 805-595-1357. MCSC is an equal opportunity provider. MCSC is a 501 (c)(3) non-profit organization.