EDUCATIONAL CLASSES
Verizon Small Business Digital Ready Program
Complete 2 Courses to be eligible for exclusive $10,000 Grant Opportunities
Registration is free and Courses are self-paced
Every Registration with completion of 1 quick video (any length) helps support MCSC Women's Business Center
También disponible en español.
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EDUCATIONAL WORKSHOPS
MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.
¿Estás listo para empezar tu negocio, pero no sabes como? Sesión 2
Presentador: Gabe Quiroz
Una guía paso a paso para empezar tu negocio
Taller de 2 sesiones
Estas sesiones te enseñaron las claves que necesitas para empezar un negocio exitoso
Te darán los pasos básicos y consejos para empezar bien desde el principio y evitar problemas a futuro.
Cubriremos:
Impuestos
La importancia de tener una cuenta bancaria separada para su negocio
El mantenimiento de registros
Registro de ventas y gastos para determinar pérdidas o ganancias
Las sesiones son para cualquier tipo de negocio: food truck, taller mecánico, limpieza de casa, jardinería, salon de belleza, cuidado infantil, el que sea
Sesión 2
martes 20 de mayo de 2025
8:30-10:00am por Zoom
Instructions:
Taller de 2 sesiones que te ayudarán a tener éxito en tu negocio.
Enlace de zoom para seguir despues del registro.
Paving the Road to Success with Caltrans: 4. Understanding Caltrans Procurement and Service Contract
Presented by: Richard Myerscough
Join us for “Understanding Caltrans Procurement and Service Contracts” the fourth presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Certifications at-a-glance.
Differentiate between goods & services.
Where to search for previous Caltrans purchases.
Basic overview of procurement methods.
How this information can help your business.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
Wednesday, May 28
12:00-1:00pm via Zoom
Back to the Drawing Board: How Failure Can Lead to Success
Presented by: Brant Myers
Defeat gives you a chance to pivot your business ideas into a better chance at success. This course will help turn your resilience into a more powerful leap forward as you navigate the world of entrepreneurship. More than just a pep talk, in this course you will learn:
What parts of your past business venture can be carried into your new vision
How your hands-on experience and knowledge direct your future decisions
When to switch course if you’re not seeing the results you expected
Be prepared to share real-world examples and receive coaching specific to your needs.
Tuesday, June 3
9:00-10:30am via Zoom
Bookkeeping Made Easy: Keep Calm & Get Organized
Presented by: Ali DeRoche
Join us and take control of your business finances today!
Bookkeeping for Small Business Workshop
What is Bookkeeping?
Is it accounting, tax preparation, or financial organization? The answer is YES. Find out how bookkeeping ties all these elements together to keep your business on track.
Why Should You Care?
Organized finances offer clear advantages—improve your financial accuracy, make informed business decisions, and get ready for tax season with ease.
Take Action: 7 Steps to Success
Learn seven actionable steps for effective bookkeeping, including how to properly pay yourself!
Methods + Software Comparison
We'll break down popular bookkeeping methods and software options to help you choose the best solution for your business
Wednesday, June 4
10:30am-12:00pm via Zoom
The Power of S.E.O. - Dominate Local Search & Map
Presented by: Jackie Clendenen
Search Engine Optimization can be a powerful tool for bringing in customers and clients. Join us with Jackie Clendenen for this presentation on how to increase your reach and supercharge the online presence of your business by utilizing S.E.O. tactics and best practices.
Learn about:
How to make your business listing a priority for local searches
Where to place keywords on your website
What is NAP consistency and why it matters
Thursday, June 5
9:00-10:30am via Zoom
Registration will be limited to In-Business Entities who have an existing Website as this course covers advanced material.
*THE RECORDING FOR THIS WORKSHOP WILL ONLY BE SENT OUT TO ATTENDEES
Instructions:
Zoom Link Sent After Registration.
Please be sure to list your Business Name and Website in your Client Profile.
How to Get WOSB Certified and the Advantages for Your Business
Presented by: Angela Watson, Golden State APEX Accelerator
Learn about the value of the SBA Women Owned Small Business (WOSB) Certification and its components.
Join us with Angela Watson from Golden State APEX Accelerator as she details:
The Purpose of SBA’s WOSB Program & Definitions
Current Regulatory Overview
Eligibility Requirements
Application Process
How to Identify & Compete for WOSB Contracts
Get your questions answered at the end of the session and let us help you with this important aspect of building your business!
Ideal for Woman-owned Small Businesses pursuing Local, State, or Federal Market Opportunities
Wednesday, June 11
12:00-1:00pm via Zoom
Small Business Entity Essentials: Structuring Your Business for Success in California
Presented by: Catherine Mineo, Attorney
Choosing the correct legal structure for your business can be confusing. Between Sole Proprietor, LLC, Partnership, S-Corps, and C-Corps, you want to make an informed decision and avoid complications down the road. Join us with Cat Mineo, Attorney at Law, for a breakdown of small business entities and how they can limit your personal liability. Learn about:
Types of Business Entities
Filing Requirements
Ongoing Governance and Related Documents
Thursday, June 12
12:00-1:00pm via Zoom
Design Like a Pro with Canva
Presented by: Andrea LaRosa
Ready to level up your branding, marketing, and content creation without hiring a designer?
In this hands-on workshop, you’ll learn how to confidently use Canva to create stunning graphics, professional presentations, engaging social media content, and more—even if you’ve never designed a thing in your life.
We’ll cover:
Canva basics
Time-saving pro tips
Canva’s newest features
Tools to make your visuals look polished and on-brand
This workshop is held live over Zoom, but come prepared with your laptop or smart device—you’ll be working inside the app, designing in real time, and playing with new features as we go!
Perfect for: Small business owners, content creators, entrepreneurs, and anyone ready to stop feeling intimidated by design and start having fun with it.
Let’s turn Canva into your favorite creative tool—no design degree required!
Tuesday, June 17
9:00-10:30am via Zoom
Defining Your Audience: The Power of Buyer Personas
Presented by: Patty Ross
What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.
The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.
Wednesday, June 18
9:00-11:00am via Zoom
Business Credit 101
Presented by: Jeanette Vierra
Join us with Jeanette Vierra as she breaks down the intricacies of Business Credit and prepare yourself for this important aspect of growing your small business!
How Business Credit differs from Personal Credit
Why it is important to use Business Credit to protect your Corporate Veil
How to establish your Small Business as a Credit-Worthy Institution
What Lenders look for when you are ready to apply for a line of Business Credit
Tuesday, June 24
5:30-6:30pm via Zoom
Paving the Road to Success with Caltrans 5: Know Your Small Business Resources
Presented by: Richard Myerscough
Join us for “Know Your Small Business Resources” the fifth presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Assess and determine your firms Goal(s).
Learn how to provide goods and services to Caltrans.
Identify resources inside and outside of Caltrans, after certification.
Free resources available from Caltrans partners.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
Wednesday, June 25
12:00-1:00pm via Zoom
Aprende a Hacer Publicidad Visual para tu Emprendimiento
Presentador: Marissa Hernandez
¿Eres emprendedor y quieres que tu negocio se vea profesional sin gastar mucho?
Entonces este curso es para ti.
Te invito a una clase práctica de donde aprenderás a usar Canva, una herramienta gratuita y fácil de usar, ideal para crear diseños increíbles para tu negocio: publicaciones para redes sociales, flyers, logos, menús, tarjetas y mucho más.
No necesitas experiencia
Diseños listos en minutos
Perfecto para promover tu marca y atraer más clientes
viernes 27 de junio de 2025
9:00-10:30am por Zoom
Budgeting Like a Boss - Small Business Strategies
Presented by: Ali DeRoche
Do you really need a budget? Yes, you really do!
Learn all about the importance of budgeting for small businesses.
Wednesday, July 2
10:30am-12:00pm via Zoom
Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Call MCSC Program Director at 805-595-1357. MCSC is an equal opportunity provider. MCSC is a 501 (c)(3) non-profit organization.